Brazil in Frankfurt
Honored at the 2013 edition, Brazil aims to show the richness of its literature and culture at the largest book market event in the world.
Guest of Honor at the 2013 Frankfurt Book Fair, scheduled to take place from the 9th-13th of October, Brazil will take to Germany an extensive literary program with over 70 writers and will host a collective exhibit with more than 150 publishing companies, representing the diversity of our national book market. Additionally, its representatives will depict this nation’s diverse culture with a series of visual arts exhibitions, urban interventions, theatre, dance and music performances, film showings and a dramaturgical series, all distributed around a dozen museums and cultural spaces in Frankfurt.
With the signing of an agreement between the Frankfurt Book Fair and the Ministry of Culture in October 2010, Brazil accepted the invitation to be the honored nation of the 2013 edition of the fair, taking on the challenge of portraying its rich cultural and literary production at the largest book market event in the world.
“It’s an extraordinary opportunity for Brazil to strengthen its cultural image in Europe,” states the minister of Culture, Mrs. Marta Suplicy.
The Frankfurt Book Fair draws an average of 300,000 visitors every year and gathers the most significant opinion-formers in the worldwide arena, including journalists, editors, literary agents, screenwriters and political authorities. For this audience, Brazil plans to offer a wide panorama of its culture and literature, with the presence of significant female and alternative voices and authors that have emerged as prominent names on the Brazilian literary scene. The tribute that will be paid to Brazil in 2013 represents, therefore, an auspicious moment for this nation to promote its image abroad and gain further endorsement of its publishing and literary markets, thereby establishing the internationalization of Brazilian books and developing export opportunities for cultural services and goods.
Brazil’s participation in 2013 can be summed up as 3 great ventures: the Brazilian Pavilion at the Fair (a 2,500m² exhibition area with an auditorium and a literary program with an official entourage of 70 authors, in addition to exhibits of books by Brazilian authors and about the nation itself); the Publishing Companies’ Collective Exhibit (with over 150 publishing companies in evidence, promoting business panels, lectures and debates concerning the editorial market, in addition to an exhibit of books edited by Brazilian publishing houses), and the Parallel Cultural Program (visual arts exhibitions, concerts, dance and theatre performances, film showings and performances at cultural spaces and museums around the city).
Brazil’s participation as a Guest of Honor actually began in 2012. By the end of 2013, Brazilian literature will have been represented in Germany by more than 90 writers participating in events held in various cities, such as the Leipzig Book Fair, the LitCologne, the Internationale Kinder und Jugendbuchwochen in Cologne and the International Literature Festival in Berlin. In October 2013, the 70 authors comprising the Brazilian representation will be present at the Pavilion and various other spaces at the Frankfurt Book Fair, and also at different cultural centers around Frankfurt and other cities in Germany.
The activities of the Support Program for the Translation and Publication of Brazilian Authors Abroad, sponsored by Brazil’s National Library Foundation, are another important aspect of the Frankfurt Project that merits focus. Of the 270 sponsorships awarded by the program since 2011, 48 were aimed at the publication of Brazilian books by German companies, and all of these titles will have been launched by October 2013. Without a doubt, the interest of German publishing companies in Brazilian literature has increased by virtue of the tribute paid at the 2013 edition of the Frankfurt Book Fair, and this has amplified the showcasing of Brazilian literature in Germany’s book market.
Aside from presenting its cultural richness and literary diversity, Brazil aims to open up new markets and opportunities to Brazilian artists and writers so as to strengthen Brazilian cultural and literary output and encourage artistic renewal. It also hopes to extend the dialogue with Germany and the European Union in areas that repeatedly interact with culture, such as education, tourism, new technologies, social and exact sciences, commerce, environmental studies and sustainable growth.
It is estimated that Brazil’s participation at the event will result in the publication of around 250 new Brazilian titles translated in a number of different countries; the exposition at the Fair of around 1,500 titles that are either Brazilian literature or literature that addresses Brazil; the production of around 300 literary, artistic, and cultural events in different cultural centers and museums open to the public between August 2013 and February 2014; the increase of trading and sales of Brazilian cultural services and goods in the international arena; the increase of sales of titles that are either Brazilian literature or literature that addresses Brazil in German bookstores and the increase in sales of Brazilian authors’ copyrights for translation abroad.